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Make our customers experience the delight of the sea by implementing eco-friendly practices and leveraging our expertise to deliver innovative and quality driven marine related offerings.

Vision and Mission statements define our focus on sustainable growth and based on foundations of our core competency that lies in deep knowledge of sea, fish and fishing.

To create an international brand image for the products of the company and be the brand of choice in Oman

To be the No. 1 fisheries company in the Middle East in terms of sales and achieve 15% CAGR in GCC by the year 2015

To achieve Oman fish procurement growth at 20% CAGR over the next five years

Core Values

The core values we believe in and practice are fundamental to our success and growth.


We inspire confidence in our customers by adhering to our promises and commitments.


We promote a culture where drive and enthusiasm are given equal importance to knowledge and expertise.


We encourage knowledge sharing by supplying our clients with reliable and up-to-date information available.

We are a responsible corporate citizen committed to safe practices, environmental stewardship and conducting business in an ethical manner.