- We cater to the needs of consumers globally, by providing superior quality of Fresh, Frozen and Value-added Fish products – at reasonable prices and on time, through our partner-customers across the world.
- We get some of the world’s finest wild fish, freshly caught from the seas of Oman – through our own fleet as well as from native fishers, and process it in our own plants.
- We operate efficiently, effectively, innovatively, and profitably with state-of-the art technology – while encouraging environmental friendly and sustainably managed fishing. As a responsible corporate citizen, we are committed to safe practices, and conducting business ethically.
- We have a team of dedicated and skilled people, who work in a highly motivated environment and are driven by the needs of our customers.
- We provide a source of livelihood to the native fishermen, by giving a fair value for their catch; seek to constantly maximize the Shareholder value; add significant value to the economy of the Sultanate of Oman; and contribute to Global Food Security.
- Integrity: We are – Honest, Trustworthy, Respectful, Ethical, Committed, and Accountable.
- Teamwork: We collectively work towards our common goals, and with active participation; we communicate openly and across the organization; we share our resources willingly; and place great value in the diversity our team.
- Learning: We are continuously learning and improving, by benchmarking ourselves against the best and adopting global best practices. We share our learnings among our employees and with our customers.
- Enthusiasm: We are motivated by a positive environment, which infuses in our people the drive and energy to excel in everything we do.
- Performance: We focus on what is important; establish and communicate our expectations clearly; strive towards flawless execution; and look for new ways to improve our products, services and processes.
- Customer Driven: We are totally driven by our customers’ expectations – which include being reliable, efficient, pro-active and able to provide value for money.
We see ourselves as the largest producer of fresh & frozen fish and value-added fish products in the Middle-east Asia region by 2023 – by having our own source of fish and integrated capacities in fishing fleet, processing, canning and logistics; for increasing the value capture along the entire value-chain; by catering to satisfied customers across the globe; and be an employer of choice.